Marli Mesibov

  • Marli Mesibov
    Director of Content Strategy

A Little Content Fish in a Big Company Pond

When I worked at a design agency, I always had internal support from my team, even when working with difficult clients. Then I moved to Fidelity, a giant enterprise where our clients were our managers and superiors. I learned to hate and fear the phrase “we know it’s a problem, but we won’t/can’t/don’t want to try to fix it.”

I lost faith, and I lost interest in my work for months. When I awoke from my stupor, it was thanks to a conference, a book, and a plan. Now I want to save others from getting lost in the big pond.

In this talk, you will learn:

  • How to make a “design problem” into a “company problem.”
  • How to walk the fine line between useless gossip and necessary rabble rousing.
  • How to recognize when process is helpful, and when it’s harmful – and how to fix it.


Marli Mesibov is the Director of Content Strategy at the design and UX agency Mad*Pow. Her work spans strategy and experiences across websites, web applications, and mobile for enterprise companies and startups. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at