The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Tomas Nosek

As the Director of Customer Enablement at, Tom often thinks about improving processes and the future visions of his teams. Coming from a technical background, Tom has been looking into automating repetitive Customer Education work since he became a Technical Writer years ago during his master’s studies.

He’s also interested in merging technical and marketing communication, content modeling, UX writing, team management, and virtual reality. When he’s not working, he likes to watch movies, play squash and kin-ball, or travel, but he actually gets to almost none of these nowadays as a father.

Headless: Catch Silos If You Can

Co-presented with: Martina Farkasova

Authoring in multiple platforms adds up to a lot of administration. And not only that. Using more tools creates obstacles in the editor’s experience and hinders data tracking. Yet, this is the reality for most companies. Heck, silos have been an ongoing topic at Lavacon for years now.

This case study will walk you through our transition from using multiple 3rd-party authoring tools to a headless CMS. With headless, our team was able to simplify the authoring process, inspire developers to contribute too, improve data gathering, and much more.

In this session you will learn how:

  • Headless can help you bring down silos in your organization
  • To reduce copy-pasting, broken links management, and other repetitive work
  • To take advantage of content versioning and take workflows to the next level
  • Headless can require more technical resources in your team than you might expect