The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Mark Dorison

Mark is Chief Technology Officer and Partner at Chromatic, a distributed agency that specializes in complex content migrations. He is an accomplished technical architect with a portfolio of experience on the web and iOS, and an expert in building and leading high-performing remote teams. Previous to joining Chromatic in 2014, he served as the Director of Application Development at Martha Stewart Living Omnimedia. Mark has written and spoken publicly about topics ranging from technical to interpersonal, at events such as DrupalCon and Slack’s Spec conference, among others.

Some of his current and past projects include Outside Magazine, Berkman Klein Center at Harvard University,, City Notes, and FedEx Newsroom.

Away from Chromatic, Mark is an avid traveler, cyclist, amateur TV critic, and dog lover.

A Migration Is a Terrible Thing to Waste—A Roadmap for your Next Big Content Migration

Co-presenting with: Chris Free

Content migrations are immense efforts that require careful strategic planning, implementation, and testing to ensure your data gets from A to B successfully and intact. Still, they’re also moments of great opportunity. Migrations are rare moments that can be seized to improve your content, tools, and workflows while you are already elbow-deep in your content.

In this session, we will share hard-fought lessons to ensure success on your next migration such as tools for planning, how to avoid errors/downtime/SEO declines, how to improve your content, as well as highlight opportunities that are often overlooked during times of normal operation.

You wouldn’t be here if your content wasn’t a tremendously important asset. Join us, and leave ready to create a roadmap for your migration!


In this session attendees will learn:

Hard-fought lessons from content migrations experts to ensure success on their next major migration:

  • How to plan a migration that results in better content
  • How to avoid downtime, SEO declines, or other regressions
  • Tactics and tools to improve your content along the way
  • Cutover vs iterative migration, how to decide