The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Mario Juarez

Mario Juarez is a consultant based in Seattle, Washington, who helps individuals and organizations achieve positive outcomes through strategic storytelling. Formerly an award-winning journalist and a longtime communications leader at Microsoft, he is the creator of Storytelling for Impact, an original program for enabling high-impact storytelling which has proven effective with tens of thousands of business professionals.

Stories with Soul: Staying Alive in the era of ChatGPT

Co-presented with: Keith Boyd

The world is changing fast. Generative AI is already changing the world of content, and the impact will continue to change our industry and roles at a frightening pace. But you don’t have to be frightened, because you have a superpower that ChatGPT and other generative AIs don’t have – a soul. In this talk, we’ll explore the changing landscape of content development and storytelling and provide a practical and actionable framework to stay one step ahead of the machines. Learn to harness your human empathy and connections to build stories that the machines can’t rival – learn to tell stories with soul!

In this session, attendees will learn:

  •  How to tell stories with real impact
  • The limitations and strengths of ChatGPT and other generative AI systems as storytelling tools.
  • How to create stories that are differentiated from articles generated by ChatGPT and other generative AI models.
  • How to use empathy, humor, and connection to create memorable, human-centric stories that machines can’t match.
  • How to translate your skills as a content professional to become a more capable and confident presenter.
  • Tips for maintaining your edge as a professional communicator and storyteller as the world of content changes around us.