The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual

Conference Program

From Content Strategy to Content Marketing, this year’s program focuses on how content can be created and shared across the enterprise. There are many ways to learn at LavaCon:

LavaCon On Demand
Pre-recorded sessions you can stream before or after our live event, or watch with other attendees in organized viewing parties

LavaCon Live! Workshops
Optional half-day, hands-on workshops

LavaCon Live! Featured Speakers
18 minute TED-like talks

LavaCon Live! Social and Networking Events

LavaCon Live! LavaCon Vendor Quest
Consult with industry experts in our virtual exhibit hall

LavaCon Live! Networking Lounges
Hang out with speakers and other attendees in themed discussion rooms and Slack channels

Schedule at a Glance

Conference Schedule in PDF

On Demand Sessions
Will drop in late September

Pre-Conference Workshops
Sunday, 24 October

LavaCon Live! Main Conference
Mon-Wed, 25-27 October

Pre-recorded sessions will drop in late September. You can watch single sessions on demand, watch a series of related sessions, or participate in organized viewing parties where you can chat with speakers and other attendees.

Sunday, 24 October 2021

Optional Half-day Workshops ($100 Each)

Morning Workshops

9:00-Noon PDT

How to Get Your Product Translation- and Localization-Ready
Zara Fishkin
Manager, Product Content Strategy
Teladoc Health

Information Modeling: Not Just for DITA
Dawn Stevens
Comtech Services

The MiramoPDF Formatting Challenge
Corinna Kinchin, CTO, and
Joanne Hannagen, Business Development Manager
Datazone  (trading as Miramo)

Hyperpersonalizing Equally: Ethical Hyperautomation Strategy

Dr. Angel Durr
Consultant, Al and Automation
lnfoSys and DataReady

Noz Urbina photoMapping Content Measurements to Business Metrics for More Strategic Insights
Noz Urbina
Omnichannel Content Designer
OmnichannelX and Urbina Consulting

Afternoon Workshops

1:00-4:00pm PDT

Content Design from a Design Thinking Lens
Sheila O’Hara
Principal Content Experiences Manager

From Seed to Harvest: How Writers Can Nurture Accessibility
Jacqueline Tidwell
Senior Content Designer

The Content Operations Mindset
Eeshita Grover
Director, Marketing
Cisco Systems

Documentation Everywhere…What Do You Create?
Jackie Damrau
Society for Technical Communication

Technical Writing, UX Writing—You Can Do It All!
Denise Kadilak
Senior Manager

Monday, 25, October 2021

8:30am PDT

Morning Welcome and Coffee Talk

Featured Speakers
(three sequential 18 minute TED-like talks)

The Heroes and Villains of Content Strategy
Alan J. Porter, Author of “CX Trinity: Customers, Content, Context”

Mastering the Content Development Lifecycle
Rachel Roumeliotis, VP of Content Strategy, O’Reilly Media


Coffee Break


Joining Forces: Creating a Collaborative UX Writing Environment
Christi Guzik, Content Strategist & Principal UX Writer, Boomi, A Dell Technologies Business

Building a Healthy Unified Content Strategy Across Products
Marli Mesibov, Lead Content Strategist, Verily Life Sciences


Coffee Break


From OOO to WFA
Stefan Gentz, Global TechComm Evangelist, Adobe


Panel Discussion: The Emerging Role of AI and ML in Content Engineering

Mara Pometti, Lead AI Content Strategy, IBM (Moderator)
Chad Dybdahl, Solution Consultant, Adobe
Jeff Coyle, Co-founder and Chief Strategy Officer, MarketMuse
Val Swisher, CEO, Content Rules, Inc.
Gordon Edall, Vice President,


Daily Recap and Speaker Q&A

All sessions at LavaCon UX are 20 minute TED-like talks: long enough to be substantial, but short enough to stream without losing the audience interest. Throughout the day, type any questions you have into the Slack channel. We’ll address questions the Speaker Q&A and/or answer them in Slack directly.



Networking Lounges
Come and go as you please.


The Welcome to LavaCon! Reception and Taiko Drum Show!
Live from Hawaii!
Sponsored by Adobe TCS


Live Storytelling Event
Hosted by Phylise Banner and David Dylan Thomas

Tuesday, 26 October 2020

8:30a PDT

Morning Welcome and Coffee Talk

Featured Speakers
(three sequential 18 minute TED-like talks)

Thinking Through Your Thinking at NASA’s Jet Propulsion Laboratory
Kat Park, Designer, NASA Jet Propulsion Laboratory, Caltech

Five Secrets for Creating Content at Scale
Jennifer Kemper, Director, Content Strategy, AmerisourceBergen

Inclusive Language: The Path to Respectful Content, Connections and Companies
Kiana Minkie, Marketing Content Specialist, Acrolinx


Coffee Break


Achieving Diversity, Equity and Inclusion (DEI) in Content Development Teams


Trust Me: Moving from Unfamiliar to Adopted with Content Design
Selene De La Cruz, Content Design Director, Mastercard


Tea and Biscuit Break

Featured Speakers
(three sequential
18 minute

The Hero’s Journey: Transforming Content Development in Three Acts
Karen Brothers, Content Management Specialist, 3M

Exploring Trends in Learning Design: A Shift from Content to Experience
Phylise Banner, Associate Director, Instructional Design, Emeritus
Dr. Clark Shah-Nelson, Assistant Dean, Instructional Design and
University of Maryland

Business to Human: How Companies Use Content to Drive Customer Loyalty
Megan Gilhooly, Vice President Customer Experience, Zoomin Software


Daily Recap and Q&A



Networking Lounges
Come and go as you please.


Starting time subject to change based on attendee voting

Awards Hour


80’s Trivia Night

Wednesday, 27 October 2020

8:30a PDT

Morning Welcome and Coffee Talk

Featured Speakers
(three sequential
18 minute

Quiet Leadership: Influencing Change without Being the Loudest Person in the Room
Stacey King Gordon, UX Content Strategy Manager, Google

Three Ways Technical Communication is Key to Global Business Development
Emmelyn Wang, Global Business Development Lead, Amazon Web Services

Data Driven? Probably Not. Using Content Performance to Transform
Communications Strategy

John Yembrick, Director of Digital Communications, Lockheed Martin Corporation


Coffee Break

Featured Speakers
(three sequential
18 minute

ContentOps: Fad or Future?
Sarah O’Keefe, CEO, Scriptorium Publishing

How to Unify Your Content and CX Strategies to Attract and Retain Customers
Travis McKnight, Senior Content Strategist, Portent, Inc.


Hydration Break


Spinning Words Into Gold: Helping Managers Recognize Your Value
MaryKay Grueneberg, User Assistance Development Architect, SAP


Panel Discussion: The Future of Content Operations

Jack Molisani, The LavaCon Conference (Moderator)
Hilary Marsh, Chief Strategist, Content Company
Alisa Bonsignore, Clarifying Complex Ideas, LLC


Daily Recap and Q&A



Networking Lounges
Come and go as you please.


Cocktails and Experience Celebration

“Learn from the mistakes of others. You can’t live long enough to make them all yourself!”
Eleanor Roosevelt

From Jack Molisani, LavaCon’s Executive Director:

I believe an “expert” is someone who has made all the mistakes possible in a given field (assuming you don’t keep repeating them).

As Eleanor Roosevelt said, let’s learn from the mistakes of others. So grab a drink and your  best failure story. You’ll learn from others, and others will learn from you!

I anticipate we’ll hear people boasting, “You think you screwed up? What until you hear what I did!”

Join us for an evening of cocktails and experience celebration!