The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Hugues LaRicca

Hugues LaRicca has over 20 years of experience developing and integrating software in the Content and XML space. Hugues specialized in building and deploying Integration Platforms as well as content transformation and distribution solutions for large content producers. Prior to Joining Ariza, he was head of technology for PCI, a Managing Partner at Emerge Consulting LLC., and headed Integrations at WoodWing USA.

Putting Up the Guardrails for AI Success

Co-presented with: Brian Trombley

While AI has been around us for decades, the recent and rapid emergence of Generative AI, has put AI front and center in our daily professional and personal lives. But with all the potential it holds for the future, it has led many of us to get ahead of ourselves as individuals, and in some cases as enterprises. The risks and rewards that Generative AI poses to the enterprise are substantial and warrant a pause until a proper governance model can be established. And once established, the governance model needs to be adhered to (monitored) and adjusted on a regular basis.

In this session, attendees will learn:

  • The risks AI poses to the enterprise
  • The approach to AI Governance
  • People-Centric AI Change Management