The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Jennifer Obert

Jennifer Obert has been working with software documentation for over 15 years and has a bachelor’s in Professional and Technical Writing from Missouri State University. She has been at Jack Henry for 11 years, starting as a technical writer and now leading information architecture, technical content engineering, and application support for the Enterprise Content Services department.

She has been a technical leader of large content migration projects and most recently led the migration of multi-channel delivery into a dynamic delivery platform. She enjoys being a resource for 40+ content creators in all things taxonomy, publishing, DITA, and dynamic delivery. She is also the communication officer of jhAVID, a business innovation group dedicated to support and advocacy for employees with disabilities.

In her copious free time, she and her husband are parents to four emerging adults and one rescue pit bull. They have also been deemed worthy to share a home with “Frank” the cat.

Makeups and Breakups: Content Migration in the Real World

Co-presenting with: Jessica Caldwell

The Enterprise Content Services department at Jack Henry started in 2001 with a handful of writers authoring in Word Perfect. Now, as a department of 40+ writers authoring in XML, we deliver content for more than 50 financial technology products across multiple platforms.

In this session, we will take a brief tour of the migration processes over the past 22 years at Jack Henry. Then, we’ll take a deeper dive into a content migration project spanning across the enterprise. Our department was presented with a directive to move everything we’ve delivered in various formats in the past two years into one online help platform. With a limited timeline, where could we start? Could we combine content from siloed sources and make up? Or could we decide that the timing was not right and break up? How would we stay on track?

We’ll discuss the project and offer general insight for those considering large migration projects in their organization.

In this session attendees will learn:

What it took to move large collections of content into a new delivery platform. You’ll learn how we coordinated our content migration project across several writers and teams. You will also gain insight into how to balance what is best for the customer while working within the limitations of available resources.