Chris Rocco is currently leading the Developer Experience for Volkswagen’s next generation connected vehicle platform in the emerging Electric Vehicle industry.
My passion is leadership in human-centered digital transformation. It is not enough to just implement technology. True differentiation comes from psychological resonance with customers, and the ability to apply the art of design, the science of technology, and the alchemy of innovation. That is what I do.
I have spent the past 15+ years ideating, building, marketing, and selling, enterprise-class Platform-as-a-Service (PaaS) solutions across multiple industries within startups, medium, and large organizations.
Transformative Innovation Though Content:
They Will Never See You Coming
Co-presented with: Mike Kippenhan
Working in a legacy manufacturing company can cause you to fall into old patterns that stifle innovation. We believe it can be different.
We’ll share our story of transforming technical documentation into high value product assets. Recognizing this effort as a primary ingredient to foster innovation, VW is implementing our novel approach to developer content globally.
In this session, we will introduce you to the alternative paradigm we used to replace old patterns:
- How to transform old patterns through journey mapping
- Why Design Thinking is your secret weapon
- How an agile approach to content delivery maximizes flexibility
- Why choosing your partners wisely keeps you focused on your highest value objectives
- How to implement this approach to establish globally scalable content patterns
