The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Lisa Jennings Young

Lisa Jennings Young is a Staff Content Strategist at Twitter. She’s obsessed with creating content practices that scale.

Lisa has a B.A in English from Brigham Young University. She also has an M.A in English from the University of Memphis, where she focused on Professional Writing, studying composition theory and the integration of visual and verbal rhetoric.

Lisa has over 20 years of experience in creating high-level content strategies that work for businesses and customers. She looks for ways to make content more nimble and reusable through structured authoring. When people ask, “But what do you do?” She usually responds, “I do words at Twitter.”

When she’s not spending time with her four kids, Lisa loves to read non-fiction, tend her Oakland garden, and cook for crowds. Her spice-game is on point.

Are You Ready to Successfully Scale Your Content Strategy Practice?

Co-presented with Jordan Craig.

We have started the movement of taking better control over our words to deliver more impactful content at scale. We have shifted how we build, so that we can move faster and fly. We know that in order for our product content strategy system to be successful, we have to rely on more than just tools. It is also process and culture. Lisa and I will walk Lavacon attendees through new ways to work and how we built out our AI platform.