Jordan Craig leads the Product Content Strategy team at Twitter. She specializes in leading well-planned, holistic campaigns. She is skilled in content strategy, traditional and digital marketing, commercial production, and sales. She brings special expertise in crafting voice and tone style guides, brand guidelines and scaling the content strategy practice. She has provided strategic direction to Twitter as well as numerous non-profits and associations such as Pan American Health Organization, Public Broadcasting Service and the National Museum of African American History and Culture.
Jordan earned her B.A. in Mass Communication with a Concentration in Public Relations from Louisiana State University, and is currently wrapping up her M.S. in Integrated Marketing Communications at Georgetown University. Follow her on Twitter @JordanEllyse.