The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jordan Craig

Jordan Craig leads the Product Content Strategy team at Twitter. She specializes in leading well-planned, holistic campaigns. She is skilled in content strategy, traditional and digital marketing, commercial production, and sales. She brings special expertise in crafting voice and tone style guides, brand guidelines and scaling the content strategy practice. She has provided strategic direction to Twitter as well as numerous non-profits and associations such as Pan American Health Organization, Public Broadcasting Service and the National Museum of African American History and Culture.

Jordan earned her B.A. in Mass Communication with a Concentration in Public Relations from Louisiana State University, and is currently wrapping up her M.S. in Integrated Marketing Communications at Georgetown University. Follow her on Twitter @JordanEllyse.

Are You Ready to Successfully Scale Your Content Strategy Practice?

Co-presented with Lisa Jennings Young.

We have started the movement of taking better control over our words to deliver more impactful content at scale. We have shifted how we build, so that we can move faster and fly. We know that in order for our product content strategy system to be successful, we have to rely on more than just tools. It is also process and culture. Lisa and I will walk Lavacon attendees through new ways to work and how we built out our AI platform.

Panel Discussion: The Necessity of Diversity and Inclusion in Content Development Teams

Co-hosted with David Dylan Thomas, Jill Sheffield, and Kendal Sparks

Join us for a lively (and timely!) panel discussion about the value of diversity and inclusion in content and UX development teams.