The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Jennifer Fell

Jennifer is a senior information architect and content strategist with a passion for the business and art of helping clients succeed with content. She has over 20 years of experience providing enterprise-scale content solutions that leverage structured content to create better user experiences, while reducing the cost of content creation and maintenance. Jennifer is also an instructor for the UCSC Silicon Valley Extension certificate program in technical writing and communication.

From Steampunk to High-Speed Rail: Connecting Content Silos with Information Architecture (IA)

Co-presented with Amber Swope.

How does your information move across silos? How do you empower your information to deliver a unified content experience? Does your IA function as a steampunk train or as a high-speed train to efficiently connect the silos? Join Jennifer and Amber to learn how to develop IA to serve as the transactional framework that connects information across silos.