The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Trey Simonton

Trey Simonton is the Chief Revenue Officer for MadCap Software.  Trey has spent the last 20 years working with CMOs and CFOs understanding the top trends that influence corporate investments.  Prior to joining MadCap Software Trey held leadership positions at insightsoftware, Accruent and Bazaarvoice working with top brands like AT&T, Home Depot, Starbucks and Stanley, Black and Decker.   From the advent of ratings and reviews during his time at Bazaarvoice to creative content delivery solutions with has largest customers at MadCap Software, Trey has visibility to some of the top strategies companies use to influence and win customers.

The Content Challenge: Why Content Experience Matters More than Ever  

73% of customers changed the way they shopped during COVID.   Consumers no longer go in stores to make purchases, they no longer go into banks to get a loan, and at times don’t even meet with a sales person to buy a car.  Customer experience independent of personal interactions has become the only thing that matters to many people.

The focus on the customer experience has become a top priority for forward-thinking companies giving content developers more influence now than ever.  Join this session to see how today’s top brands are changing the way they develop and present content to enhance the customer experience and drive a new type of brand loyalty.