The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Ted Wolff

Ted Wolff is an Information Architect at Precision Content Authoring Solutions Inc with a wide variety of experience in structured content and technical communication. Ted has worked across multiple industries, including finance, insurance, manufacturing, transportation, and software development. He has also worked across content roles to hone a well-rounded content perspective, from content development, tools administration, team management, and consulting.

Getting a Clear Picture: Using Inventories and Audits to See and Improve your Content Structure

For your content to provide value as a business asset, it needs the right structure. The right structure will depend on your intended customer response. This is where content inventories and audits come into picture.
Inventories and audits help you identify the structure behind your content and whether it is helping to achieve your goals. As a result, you have the data to make better business decisions about your content’s direction.
This workshop will look at how to use content inventories and audits at the structural level of your content to answer questions such as

what elements, attributes or styles are you using, and
how effective is your use of them?

Whereas many content inventories and audits focus on content at the page or site level, this workshop goes deeper to your content’s foundation.
This workshop assumes your business content uses some existing structure or is looking to move to a structure. Examples include DITA, DocBook, HTML, and even Markdown or Word processing.


In this workshop attendees will learn:

  • Why it’s important to consider your content’s structure on the customer experience
  • What content inventories and audits are, and when to use them
  • How to create inventories and audits, and what tools can help, and
  • How AI might help your inventory and audit practices.