As the Worldwide Evangelist for Technical Communication at Adobe, Stefan Gentz’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication Suite tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001/EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia, and many others. He is a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom/tcworld Conferences, and member of the iiRDS working group for Intelligent Information. He is also an active social networker on Facebook, Twitter, and LinkedIn.

The Story of Cathy Content

Join us for our exciting and entertaining closing keynote with Stefan Gentz, Principal Worldwide Evangelist for Technical Communication at Adobe, who will tell “The Story of Cathy Content.”

Cathy Content, a fictional comic heroine, is the Director of Content at a global company. Join her as she tackles the real-life challenges of modern content management and navigates the content lifecycle in a fast-paced digital landscape.

Learn how Cathy increases productivity, optimizes workflows, leads employees, and ensures consistent omnichannel content experiences. Explore the future of search, content consumption, and user support, and learn how these trends can transform your content strategy.

Be inspired by Cathy’s journey and move your content initiatives forward in this fast-paced presentation.

Modernizing Content Strategy – Workday’s Agile Transformation

Co-presented with: Kevin White

Join Kevin White from Workday and Stefan Gentz from Adobe as they discuss how Workday is revolutionizing the information experience through a centralized and agile content strategy. Discover how they overcome challenges like scalability and fragmented user experiences by integrating advanced tools and technologies.

Learn how seamless integration, unified search, and improved mobile user experience enhanced customer satisfaction. Hear about the challenges faced and the strategies Workday employed for targeting goals, staying flexible, and maintaining effective communication.

This session is for anyone looking to drive digital transformation with an innovative content management approach and learn techniques to navigate successful change management.

The Transformative Power of Component Content Management

Co-presented with: Bernard Aschwanden

In this fast-paced and entertaining session, Stefan Gentz, Principal Worldwide Evangelist at Adobe, and Bernard Aschwanden, Principal AEM Guides Technologist at CCMS Kickstart, will take you on a journey from Drops to Drips. The two will discuss why documents are dead, the future of desktop authoring and DTP, and why Structured Component Content Management for enterprise knowledge is a must for any future-ready organization. They will also give you an insight into Adobe’s strategy and solutions.

In this session, attendees will learn:

• From Drops to Drips: How knowledge and information management has changed from document management to Component Content Management
• From Document Repositories to Structured Content Management: Why an enterprise-wide content strategy requires an enterprise-wide content management approach
• From Desktop to Cloud: Why a cloud-first strategy is crucial for content success
• From A to Z: How Adobe enables content professionals to manage all aspects of the Content Life Cycle