The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Stacey Gorski

As the Director of Medical Excellence & Strategic Projects for North America at Sanofi Pasteur, Stacey is currently leading an omnichannel strategy that incorporates scientific content, engagement and digital transformation. Combined with her passion for immunology & vaccinology, she’s attempting to forge a new path in how we communicate science.

Beginning a Content Strategy in Pharma

In the pharmaceutical industry, the medical affairs department is charged with understanding and conveying the value of a given product by generating real world evidence as well as communicating the often-times complex and innovative science behind it. This results in a massive amount of content that is typically in the form of lengthy slide decks and publications that leave little room for personalization. As the pharma industry slowly adopts the omnichannel experience model, its content needs a major overhaul. In this session Stacey will share her experience in initiating a content strategy and lessons learned along the way.

In this session you will learn:

• Appreciation for the role of Medical Affairs department in the pharmaceutical industry
• How scientific communications can blend with content strategy
• How to initiate a content strategy within a highly regulated industry”