Sofiya is a seasoned technical writing leader with over a decade of experience in content strategy and operational excellence. As Senior Manager of Technical Writing at fabric Inc., she leads a team focused on innovation in content development, automation, and user-centric documentation.

With a background in product management and documentation leadership, Sofiya specializes in leveraging AI and analytics to enhance efficiency, improve documentation ROI, and align content strategies with business goals. She is passionate about scaling content operations, advocating for documentation as a business-critical function, and driving data-driven decision-making.

Beyond work, Sofiya is deeply committed to community building and mentorship, supporting initiatives that empower professionals, especially immigrants, in the tech industry. She actively fosters knowledge-sharing, career growth, and inclusive opportunities through leadership roles in community organizations.

Rethinking Content Metrics with AI: Proving Business Value and Driving Strategic Decisions

In the age of AI-powered content creation, documentation must evolve beyond outdated metrics like page views and word counts. Traditional KPIs fail to capture documentation’s true business impact, making it essential to embrace AI-driven insights that reveal how content influences user experience, product adoption, and operational efficiency.

This session will explore how technical writing and content strategy teams can leverage analytics to measure documentation’s value more effectively. Attendees will learn how to use data-driven narratives to secure stakeholder buy-in, align content strategies with business objectives, and position documentation as a key business driver.

Through real-world case studies, I’ll share how AI integrations uncover user behavior patterns, content gaps, and business insights. Attendees will gain practical strategies for building dynamic, cross-functional content ecosystems that enhance user satisfaction, reduce costs, and optimize content impact.

In this session, attendees will learn:

• How to go beyond traditional KPIs and use AI-driven metrics to measure documentation’s real impact
  
• Strategies for aligning content metrics with broader business goals to prove ROI
  
• How to leverage AI-powered analytics to uncover user trends, content gaps, and improvement opportunities
  
• Ways to use data storytelling to secure stakeholder buy-in and drive content initiatives
  
• Real-world examples of how AI can reduce costs, streamline workflows, and improve customer experience