Sean Angus is the Sr. Director of Solution Consulting at Acrolinx. He helps large-scale organizations with content and brand strategies leading to higher performing content for their business. Sean has 20+ years of experience in the content development world spanning the full customer journey. He’s committed to defining content goals that achieve real business impact.

Operationalizing Generative AI

Most companies are racing to add Generative AI capabilities to their organization’s content development practices. Doing so securely, safely, and in ways that complement your business goals must be kept in perspective. Organizations are facing significant challenges with governing knowledge, managing risks, and ensuring compliance with standards, at scale. Professional writers are in general quick to adopt new tools and technology. Business writers are typically less mindful of how to maximize content development practices.

In this session, attendees will learn:

• Best practices needed to securely integrate Generative AI into content development processes, at scale.
• Strategies for governing knowledge, managing risks, and making sure compliance with standards when scaling Generative AI.
• Maximize efficiency for both professional and business writers, understanding their differing needs.