A leading voice in UX content, Scott trains teams how to improve their products with content strategy, content design, and information architecture. Scott is the author of Writing for Designers from A Book Apart, publishes the UX Writing Events newsletter, hosts UX Content Office Hours, runs the Content Career Accelerator, and writes regularly about content and digital strategy on his site kubie.co. Scott has led over 80 talks and workshops for international audiences, as well as dozens of on-site workshops for clients including Harvard, The Getty, and the IRS.

Keeping the U in Your UX Strategy

We’re adding UX and content designers to nearly every corner of the business world, but it seems like many websites and experiences are more frustrating, convoluted, and full of annoyances than ever. What gives?

User-centered experiences are the competitive advantage smart businesses want, but most don’t really know how to build them. That’s because being user-centered is about more than just your design process … it’s about your entire organizational mindset. To truly create user-centered content and experiences, you have to become a user-centered company.

In this session, Scott will share a memorable, whiteboard-friendly framework for understanding and centering user needs in your organization to help you get back on track. It’s time to refocus on the U in your UX strategy.

In this session, attendees will learn:

Why being user-centered requires more than just a new design process or style guide. Scott will share a whiteboard-friendly framework for understanding user needs and aligning them with your business strategy in a way that puts the “U” back in your UX strategy.