Sarah O’Keefe is the CEO of Scriptorium. Sarah founded Scriptorium in 1997 to answer a simple question: “How can we use technology to improve content and publishing?” As a content industry leader, Sarah identifies trends, assesses new technologies, and recommends best practices for their successful application. When she’s not busy making the content world a better place, you can find Sarah enjoying chocolate (immensely), playing video and board games, knitting, crocheting, cooking, solving word puzzles, or watching Duke play basketball. Sarah holds a BA from Duke University and is bilingual in English and German. She lives in Durham, North Carolina.

The Impossible Dream: Unified Authoring for Customer Content

Is it really possible to configure enterprise content—technical, support, learning & training, marketing, and more—to create a seamless experience for your end users? Sarah O’Keefe discusses the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the industry back? How can organizations move forward?

In this session attendees will learn:

• The challenging status quo in enterprise content ops o. The reasons that we don’t have any good solutions
• A vision of the way forward