Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.

The Barbarians are at the Gate

The arc of publishing is the slow destruction of gatekeepers. The invention of writing took away the voice of the author or storyteller. The printing press separated formatting and copying. And today, content consumers have broken through the last gate with AI. Instead of gratefully accepting a document from a benevolent publisher, the content consumer can repackage content into a different format and a different language. They can ask for more or less detail, additional examples, or targeted information. How do we respond to this new development in our role as content experts? What does it mean to lose control over content delivery?

In this session attendees will learn how to:

• Consider AI as a content client
• Manage risk in an AI-enabled world
• Evolve the role of authors and publishers