Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.
The Business Case for Content Operations
Discover the compelling business case for content operations in this keynote session as Sarah O’Keefe shares insights into cost and revenue correlations, key competitive advantages that are often overlooked, and other business benefits.
In this session attendees will learn:
- What is content operations?
- How content operations impact revenue
- Key competitive advantages of content ops
- How to position your business case for maximum success
Writing a Book on ContentOps: It Takes a Village of Experts
Fellow Panelists: Carlos Evia & Rahel Anne Bailie
This panel session tells the sometimes scary, frequently challenging, but always exciting process of writing a book on the topic of Content Operations (ContentOps). The characters in this book, titled “Content Operations from Start to Scale: Perspectives from Industry Experts,” include superheroes from the content industry: some of them with powers in technical communication, others with accomplishments in user and customer experience, a few with marketing communication battle stories, champions of diversity and inclusion in content profession, and even some nerdy college professors who truly care about the world of Content Operations. In this panel session, contributors to this open access book will guide the audience through many aspects and concepts related to ContentOps, including its definition(s), the business case for it, the technologies that support it, its integration with user experience, its importance for content governance, localization, and personalization, and practical hands-on approaches for adopting ContentOps in enterprise workflows.
In this panel discussion attendees will learn:
- The experience of putting together an international team of content experts to write an open access book on Content Operations
- Tips and recommendations for collaborative writing across time zones
- Fundamental concepts of Content Operations, with emphasis on the business, technology, and practical approaches to adopting this content methodology
- The large-scale coverage of ContentOps as a framework for technical communication, user experience, marketing communication, and diversity, equity, and inclusion.
Introducing the Component Content Alliance: A Resource for Content Professionals
Fellow Panelists: Marianne Calilhanna and Alvin Reyes
The Component Content Alliance (CCA) is a new collaborative initiative formed by industry leaders who work in organizations that support content creation and management. The alliance promotes collaboration, knowledge sharing, and the adoption of best practices in component content management – also known as structured content management – across various industries. Comprising leading technology providers, consulting firms, and industry experts, the alliance empowers organizations to drive operational efficiencies, enhance customer experiences, and streamline service and support through optimized content authoring and management processes.
This interactive panel presentation from some of the founding CCA members offers you the opportunity to learn how you can take part in the CCA or rely on the CCA for insights, experiences, and industry knowledge.
In this session attendees will learn:
- Understand the diverse perspectives and roles within the Component Content Alliance (CCA), including those of industry experts and novices, and how they contribute to the collaborative learning environment.
- Explore key tenets of content management presented by panelists representing different sectors within the CCA, gaining insights into various approaches and best practices.
- Identify opportunities for leveraging the CCA as a resource for learning about the content management landscape, including accessing expertise, gaining insights, and fostering professional development.
