The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Sarah Johnson

Sarah Johnson is an Assoc. Sr. Manager of Content Strategy at CVS and teaches content strategy at the Bentley University User Experience Center. She has twenty-five years experience at companies such as CVS, TIAA, Fidelity Investments, and Bank of America. She works with content teams to grow both leadership and UX skills. She has run content strategy summits within her UX teams and spear-headed a workshop, The Art of the Difficult Conversation, which she developed in conjunction with Search Inside Yourself Leadership Institute. The workshop went on to be offered corporate-wide at TIAA. She’s a graduate of the InnerMBA offered by SoundsTrue, LinkedIn, and NYU.

Presenting Content Strategy for Stakeholder Buy-in

How many times have you presented your content strategy or design only to be met with opinions about word choice, sentence structure, and other comments that don’t lead to constructive conversation? In order to get stakeholders on the same page, it’s critical to share your thinking and the strategy that went into creating your solutions. By developing a solid content strategy rationale, understanding stakeholders, and honing your presentation skills, you can create an atmosphere of collaboration rather than confrontation, and raise the level of conversation to one of strategy rather than unfocused opinion. This strategy can help achieve business goals more effectively while delivering a solid, human-centered user experience.

In this session, attendees will learn:

  • Learn the finer points of creating a content strategy rationale.
  • Learn how to understand stakeholders and what everybody brings to the table.
  • And finally, learn some presentation skills that can help create an atmosphere of collaboration with stakeholders.