Sarah Johnson is the founder and director of Content-first Design, as well as the author of Content-first Design, published by XML Press. With 20+ years of experience, she has helped leading brands craft user-centered content strategies that drive engagement and business results. She’s worked for companies such as Stash, CVS, TIAA, Fidelity, and others, and teaches at the Bentley University User Design Center. Learn more at contentfirstdesign.com.
Master the skills that set great content designers apart. This action-oriented workshop equips you to drive meaningful change in your work—immediately and with lasting impact. Remember, content isn’t just words on a page—it’s the foundation of every great digital experience. You’ll see that when content leads, products are likely to perform better. Dive into thought-provoking discussions on UX and the evolving landscape of content design. Whether you’re an industry leader or just starting out, these conversations challenge ideas and spark innovation. This one-day workshop will be a hands-on exploration of the tools and techniques used to put content first successfully. You’ll leave with a new case study for your portfolio and get individual attention from the instructor. Network with content design peers, make connections, and have fun while mastering new skills.
