The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Sabina Fernandez

Sabina Fernandez is the content design lead at Meta . She designs with words and information. “I make software intuitive and user-friendly. My superpower is empathy – putting myself in the shoes of the others to make things better. I’ve lived on 4 continents and am now in the San Francisco Bay Area.”

The Euphoria of Empathy

Research shows empathy is the most important leadership skill. And for content strategists and UX designers, empathy is our greatest superpower. In this talk we will look at how harnessing our own innate humanity can not only improve UX quality, move success metrics, remove obstacles, and create more productive, happy teams.

In this session attendees will learn:

  • How to use deep empathy to have tough conversations with co-workers
  • How to harness deep empathy in user personas
  • How these two are in fact related