The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Rob Marsh

The crown prince of the em dash. Robby Pageviews. That dude with the hair. Over the years Rob Marsh has been called many things. But as of late he’s typically referred to as “the Netflix email guy.”

In his role at Netflix, Rob leads Content Design efforts for member emails, push notifications, and other message types. Some days this means conducting qualitative research with users. On others, it means dusting off the dusty corners of the Netflix email program to find new opportunities. But no matter what, one thing always stays constant—Rob has a natural ability to write UX copy that captivates and converts, and delights and delivers.

Evolution of a Product-Driven Email Program:
Demonstrating Delight in Ways Users Recognize

There are fundamental differences between product-led email programs and marketing-led email programs. But too often, email is a neglected part of the core product experience. Netflix Content Designer Rob Marsh has been on both sides of the table. Prior to joining the Netflix Experience Design Product Team, he was agency-side as the email copy lead for companies like Google, LinkedIn, and Airbnb, and more. Since joining Netflix and working in a product environment, Rob has gained a 360 degree-view of the nuances between email programs led by marketing and those led by product. During this session, Rob will go in-depth on how his team is evolving the Netflix email program, how a product-led email program can support your users across your product’s full lifecycle, and why product-led email programs are a game-changer for personalization.

During this session, Rob will go in-depth on how his team is evolving the Netflix email program, how a product-led email program can support your users across your product’s full lifecycle, and why product-led email programs are a game-changer for personalization.