Rob Hanna is CEO of Precision Content and an industry leader in the structured authoring space. Along with Scott Abel at the Content Wrangler, Rob has sponsored and analyzed the results from three recent DITA Satisfaction Surveys to help understand how to best help organizations looking to adopt DITA for the first time.
In the digital age, the impact of poorly structured content is significant—impeding user satisfaction, slowing AI training, and hindering operational efficiency. Conversely, well-structured, optimized content not only enhances user experiences but also propels AI performance, turning content into a measurable business asset. Precision Content’s Usability Lab demonstrates the tangible benefits of content transformation, showcasing how optimized content can significantly reduce time-to-answer by 33%, decrease error rates by 70%, and increase user confidence by 27%.
Join Rob Hanna in a compelling session where he unveils how content transformation and the Usability Lab empowers organizations to validate the true impact of content on both human interaction and machine processing. Through demonstration and data-driven insights, Rob will illustrate the transformative power of structured content. Discover how strategic content optimization can not only refine today’s user experience but also future-proof your content for the AI-driven world.
Don’t miss the opportunity to witness firsthand how effective content management can revolutionize your business operations. Join us to learn actionable strategies that will help you harness the full potential of your content as a strategic asset.
Lessons from running a Usability Lab and from Content Transformation/Optimization.
