The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Rhyne Armstrong

Rhyne Armstrong leads the Developer Experience Content team at Pismo/Visa, managing the talented writers who make sure customer-developers are successful on the Pismo platform. During his nearly 30 years in the content world, Rhyne has been everything from a technical writer in software development, to a communications director, product evangelist, and user experience manager. In his spare time, he raises kids, collects cats, and works in a successful haunted attraction.

Monstrous Mutations: Content Creators in the Mysterious Realm of Developer Experience

In the shadowy corners of the content world, a sinister transformation is afoot. Come, if you dare, and step into the eerie realm of Developer Experience (DevEx), where content creators are evolving under the pressure of relentless innovation. Their bones snap and their limbs stretch as they mutate into a new breed of creature that stalks the halls of tech.In this frightfully entertaining session, we’ll delve deep into this devious domain, and explore what it takes to survive as one of these monstrous mutants. We’ll look at case studies of DevEx content organizations, peer through eerie insights from the field, and work to unlock the mysterious super-powers these content monsters have lurking under the surface.In this session, attendees will learn:
  • What makes DevEx different from traditional content
  • How to engage with developers as your audience
  • Which tools are necessary in this new realm
  • How to measure success in DevEx