Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help our customers adopt structured content successfully. Whether the business objective is to implement content reuse and automation, deliver personalized experiences at scale, or prepare for natural language generation and AI, Regina has helped organizations of all sizes shorten the time it takes to produce high quality content at scale. She lives a “dogspotting” lifestyle.

Adventures in Structured Content Authoring:
Bringing XML to Regulated Industries

You’d think that regulated industries such as life sciences and financial services would be the first to adopt structured content since the content they deliver must comply with standards defined by regulatory bodies. Why wouldn’t they extend the benefits of standardization into how they create and manage their content?

The conditions that make structured content a perfect solution for regulated industries also prevent these companies from a successful transformation. Common barriers include institutional risk aversion, resource availability, or a century of legacy processes that outweigh attempts to change.

These companies have reconsidered the many benefits structured content offers. The technology is mature, the methodologies are proven, and the regulators are modernizing how they interact with content. Regulated companies must evolve now or they won’t survive.

Join Regina Lynn Preciado for a candid look at how companies in regulated industries approach structured content.

In this session attendees will learn:

• What makes regulated content special (really!)
• How the structured content “norms” don’t always apply
• What you can do today to prepare your team for structured content