The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Rebecca Rhee

Rebecca Rhee has over 20 years of experience in technical content, with expertise in content strategy, content management and operations, and content development. She has successfully led multiple teams at multiple companies through the evaluation, selection, and transition to new content management systems. Rebecca excels at bridging the gap between content creation teams and engineering teams responsible for building content technologies, helping to shape and develop new content ecosystems. Currently, she manage a team of content engineers overseeing the content technology, data, and pipelines for the Knowledge Management Solutions team at LinkedIn.

How to Really Choose the Right Content Management System for All

Co-presented with: Jyothi Krishnamurthi

Hear how this Knowledge Management team selected the right Content Management System (CMS) to meet business critical, cross-functional stakeholder, and content creation team needs to future-proof for scalability, efficiency, and a robust content creation and omni-channel delivery strategy.

 

In this session attendees will learn:

How the LinkedIn content and engineering teams navigated the CMS selection process with confidence by understanding key evaluation criteria, author and stakeholder needs, foundational future-proofing, and industry best practices.

Key takeaways include:

  • Creating a well-rounded content tech selection team of content creators, content consumers, information architects, and decision-makers
  • Defining business and infrastructure requirements and aligning them with tool capabilities
  • Evaluating structured vs. unstructured content approaches and whether your team needs one or both
  • Assessing integration needs for rich media, translation, taxonomy, and omnichannel content delivery
  • Understanding vendor factors, including cost, support, and scalability
  • Avoiding common pitfalls that lead to costly re-platforming efforts

This session is designed for content creators, information architects, and decision-makers looking to modernize and optimize their content workflows.