The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Rashmi Ramaswamy

Rashmi Ramaswamy is the Chief Information Strategist at Innovatia Inc., where she focuses on understanding the problems organizations face with the ever-growing volumes of data and content and design systems that make it easy for people to find and use what they need.

Rashmi’s interest in AI started in 2016 when she began exploring smarter ways to deliver the right information at the right time to the right person. Since then, she has focused on analyzing customer feedback, understanding content usage patterns, enhancing enterprise search functionality, and crafting systems that facilitate efficient information retrieval.

Before joining Innovatia, Rashmi spent a decade at Dell’s Research and Development team in Bangalore. There, she led efforts to improve the way we create and manage documents, making them easier to understand and more consistent across different products.

Rashmi has led projects to update legal documents, make user guides more helpful, and convert old content into simpler formats, saving money and making things easier for users.

Overall, she enjoys finding ways to make information easier to access and understand, drawing on ideas from different industries to improve content experiences.

Bot Parenting 101: Raising the Bot Right

Organizations increasingly face pressure to ensure the accuracy and reliability of the information delivered by their chatbots. Despite the challenges with AI explainability,  organizations are turning to chatbots because they offer numerous benefits such as improved customer service, increased efficiency, and round-the-clock availability.
Developing a chatbot mirrors raising a child. A well-behaved bot can enhance a company’s reputation, while one that goes rogue can tarnish it. Drawing parallels from parenting, we’ll simplify the various activities involved in designing and maintaining a well-behaved bot. We’ll explore the holistic process of chatbot management, covering everything from initial planning and design to ongoing optimization and maintenance. We’ll delve into the intricacies of conversation design and how with a proper content strategy we raise.

In this session attendees will learn:

  • The basic anatomy of a bot
  • Rule-based bots vs Retrieval Augmented Generation (RAG)
  • Strategies for planning and designing chatbots
  • Innovatia’s content lifecycle for conversational AI