Rahel Anne Bailie is the founder of Content, Seriously, a London, UK based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalization, and overall effective content delivery.

Making the Case for Content Operations

Content operations has quickly emerged as a necessity for organizations that want to scale, deliver content in an Agile way, do granular personalization, or deal with complex content needs. Knowing you need it, and getting management to sign off on it are often a chasm apart. This session will look at three very different case studies where the situation called for improved operational models, and how the content producers demonstrated that a huge jump in efficiency would make a critical difference in meeting business goals.

In this workshop you will learn:

• The aspects of an operational model that matter to management
• Techniques for measuring efficiency improvements
• Ways to frame your case for making process changes.