The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Patrick Bosek

Patrick is a believer and thought-leader in Content Operations and structured content. His purpose is to advance the content and information development industry with new technology, thinking, and approaches that improve our experiences with the organizations we work with and for. At Heretto, he is a co-founder and CEO. He and his team work on a wide range of projects all focused on improving authoring, production, and distribution of content.

 

Deflect & Delight: Achieving Customer Success Through Self-Service Support

Co-presented with: Barbara Green

Explore how self-service solutions revolutionize customer support and drive business success. Learn from the team at ACSTechnologies, where understanding the need for self-service and a commitment to great customer experiences led to a game-changing portal launch.

Key Points:
Customer-Centric Self-Service: Discover how self-service portals meet evolving customer expectations and empower users to find solutions independently.
Business Value: Understand the undeniable business benefits of adopting a self-service model.
Building a Strong Business Case: Learn how to create a compelling case for self-service that secures buy-in from stakeholders.
Gain Recognition: See how launching a self-service portal can boost recognition and elevate technical documentation teams.

Real-World Insights:
Hear real-life examples from ACSTechnologies on how their self-service portal launch boosted customer satisfaction and departmental recognition.

Don’t miss this opportunity to transform your support operations and elevate your career! Join us for a concise, insightful session that promises to deliver actionable strategies and invaluable insights.

In this session, attendees will learn:

  • Techcomms Involvement: The critical role of techcomms in implementing a self-service solution.
  • Proven Strategies: Techniques for promoting self-service adoption and utilization.
  • Effective Ticket Deflection: Preemptively addressing common issues through robust self-help resources.
  • User-Centric Portal Design: Creating intuitive and engaging self-service portals.
  • Scaling Support: Leveraging new self-service tools to handle complex issues more efficiently.
  • Measuring Success: Key metrics to track and evaluate the impact of your self-service initiatives.
  • Future Trends: Stay ahead with insights into the evolving landscape of self-service.