The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Pam Noreault

Pam Noreault is a Principal Information Architect at Ellucian. She has over 25 years of experience in technical communications, education, and management. She specializes in content strategy, customer engagement, content conversions, and social networking strategies. Pam has an undergraduate degree in education from The Ohio State University and a master’s degree in English and Professional Writing from Wright State University. When she is not tinkering with new gadgets or taking care of her dogs, she is climbing mountains in Maine and New Hampshire.

Customer Connection: Turning Feedback into Quantifiable Results

Dive into this session to focus on gathering and implementing customer feedback and to discover innovative ways to measure and report the results. Gain valuable insights on how to prioritize feedback that enhances customer experience while tracking your success.

In this session, you will:

  • Hear Real Stories: Listen to firsthand accounts, observations, and ideas from fellow participants.
  • Share Your Own Experiences: Contribute your unique perspectives and learn from others.
  • Explore Metrics: Understand different metrics, and how they can drive meaningful change with simple reporting.
  • Learn Lessons: Discover practical lessons learned and actionable strategies to implement in your own work.

Walk away energized with fresh ideas and new approaches to try out.

In this session, attendees will learn to:

  • Gather customer feedback: Techniques and best practices for collecting valuable insights from your users.
  • Prioritize feedback: Strategies to effectively prioritize feedback to enhance user experience.
  • Measure success: Innovative ways to measure and report the results of implemented changes.
  • Share real stories and observations: Insights from firsthand accounts and experiences shared by fellow participants.
  • Understand important metrics: Understanding key metrics and how they can drive meaningful change.
  • Use practical lessons learned: Practical lessons and actionable strategies to implement in your own work.
  • Apply new ideas: Fresh approaches and new things to try out in your own projects.