Noz Urbina is one of the few industry professionals who has been working in what we now call “multichannel” and “omnichannel” content design and strategy for over two decades. In that time, he has become a globally recognized leader in the field of content and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalized, contextually-relevant content experiences in any environment. Noz is co-founder and Programme Director of the OmnichannelX Conference and Podcast. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master’s Programme in Content Strategy at the University of Applied Sciences of Graz, Austria.
Noz’s company, Urbina Consulting, works with the world’s largest organizations and most complex content challenges, but his mission is to help all brands be able to have relationships with people, the way that people have with each other. Past clients have included Johnson & Johnson, Eli Lilly, Roche, and Sanofi Pharmaceuticals; Microsoft; Mastercard; Barclays Bank; Abbott Laboratories; National Geographic; and hundreds more.
Design AI Prompts and Workflows to Improve User Journeys
Looking to leverage AI to take your content to the next level? In this dynamic workshop, dive deep into the art and science of designing AI prompts and workflows that unlock personalization, spur creative ideation, facilitate planning, maximize reuse, and streamline localization.
Through live exercises and an AI-powered persona and journey mapping methodology proven with some of the world’s largest brands, you’ll learn how strategies where you insert AI into the content lifecycle and craft precision prompts that generate impactful content to target specific user contexts. We’ll also look at how to architect multi-prompt, multi-AI workflows that seamlessly integrate these new technologies into your content processes.
Master the skills to harness AI’s power while ensuring quality and brand integrity.
In this workshop you will learn how to:
- Leverage AI at different points in the content lifecycle.
- Accelerate customer-centric content design (especially for multiple channels).
- Easily configure Generative AI to help you jump-start content creation and personalization.
Truth Collapse: The AI Meta-Crisis
AI offers us good, bad, and ugly, all at global scales. As much as it is offers the greatest strategic opportunities of our lifetimes, there are many unintuitive dangers we must navigate as teams and societies as it becomes more pervasive than event the web itself.
We’ll explore some key mental model shifts can boost you or your teams’ capacity to apply AI, then we’ll dive deep into the pressing ethical concerns and practical threats AI poses to the internet, employment, societal stability, and truth itself.
Let’s push the boundaries of content strategy using AI, but also start a meaningful dialogue about the boundaries and true human impacts of these technologies.
In this session, attendees will learn:
- How to maximize your leverage of AI with a non-techie but deep understanding of how it works
- How to see past the distractions in the AI hype to the real opportunities
- What the longer term dangers are, for which we all must prepare.
