Nicole LeBlanc is a Manager of Content Design at Zillow, where she oversees a team working across Buying, Renting, Growth, and Enterprise experiences for landlords and property managers. With more than a decade in content design, she’s launched products used by millions, reduced error rates to near-zero, and even landed a utility design patent. Before Zillow, she tackled content challenges at Meta, Lyft, Wealthfront, and State Farm—helping users navigate everything from digital ads to financial automation to roadside assistance.

Nicole thrives at the crossroads of structure and creativity, always looking for smarter ways to scale great content. When she’s not deep in strategy, she’s wrangling her inbox, fine-tuning the art of delegation, or contemplating whether she’s slowly turning into a human CMS. (The answer is yes.)

The Leadership Multiplier: Systems to Scale Yourself and Your Team

Most leaders aren’t stuck—they’re just too busy managing the present to build the future.

Between required meetings, alignment conversations, and managing ad hoc partner requests, leaders—whether managing teams or leading work as senior ICs—can easily find themselves in a cycle of reactive leadership, where deep strategic work takes a back seat.

At Zillow, we tackled this problem by designing systems that operationalized leadership—triaging work, clarifying engagement levels, and leveraging AI-driven content governance. The result? Faster execution, more time for strategic thinking, and measurable business impact.

This session will unpack the leadership systems we built at Zillow—and how you can create scalable structures in your own team.

In this session attendees will learn:

• How to scale leadership without becoming a bottleneck – Build systems that empower your team to move faster, make informed decisions, and execute effectively without constant oversight.
  
• The framework for managing ad hoc requests without derailing priorities – Learn how Zillow’s Content Design team implemented a structured triage system to reduce workflow disruptions and distribute work equitably.
  
• How to create clarity in roles and engagement levels – Establish clear ownership models that help teams understand when to lead, co-design, or provide lightweight support—ensuring better alignment and efficiency.
  
• How to free up leadership time using AI and automation – See how Zillow leveraged AI-driven content governance to increase productivity by 25-50% while maintaining brand and UX standards.