The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Michael Mannhardt

As President & CEO, Michael runs the San Francisco based US-subsidiary of Congree Language Technologies. Michael graduated with a degree in Business Administration and has over 10 years of experience in the language technology industry. At Congree he spreads the message of content optimization the world over and supports global partners and customers. Before joining Congree in July 2019, he previously worked at Acrolinx and Across Systems.

In his spare time Michael is a passionate bass player and musician and can often be seen on stage with a number bands and music projects.

The Harmonious Triad of Content Optimization

A single tone doesn’t build a chord. The same applies to content optimization. In this session, Michael Mannhardt from Congree Language Technologies shows how content optimization with checking style, grammar and terminology is great, but should be combined with reuse to explore the full power of content optimization.

In this session you will learn:

  • Why content quality can be a challenge
  • What companies can do to optimize content
  • How a mix of checking style, grammar and terminology plus the consequent use of reuse finally completes the picture