The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Melinda Belcher

From brand strategy to sales enablement to product design, Melinda has spent over two decades honing her problem-solving skills in nonprofit, agency and enterprise environments. Throughout her career journey, she has had the privilege of designing physical and digital experiences for esteemed organizations such as Salesforce, John Deere, IBM, AT&T, Microsoft, and the Girl Scouts.

Currently, Melinda brings her expertise as an Executive Director at JPMorgan Chase in New York City where she leads a team of design, content and research experts, focused on driving innovative solutions to customer problems. “I take pride in fostering strong connections with product, tech, data and legal partners. I enjoy finding new ways to streamline processes and helping teams work better together.”

Building Influence: A Roadmap for Content Expertise and Leadership

This session will help content professionals learn how to establish a shared vision and build influence in their cross-functional teams. The key takeaway will be a high-level roadmap for establishing yourself as an SME and as a leader.

In this session attendees will learn:

  • Plan your quarters and rationalize decisions
  • Navigate and facilitate alignment with stakeholders
  • Evolve your practice and educate those around you
  • Take care of yourself by setting clear priorities/boundaries