Melanie Davis is a passionate professional communicator specializing in technical data transformation and content curation.
A recognized user advocate and project optimizer, she has a more than 20-year track record in product content development, including roles as technical writer, documentation manager, trainer, project manager, localization coordinator, and operations manager. Her experience covers a broad range of industries, including Health Care, Entertainment, Content Security and Policy Management, Business Solutions, and Performance Improvement.
Now as a Customer Success Manager at Zoomin Software, Melanie helps Technical Publications, Support, and Customer Experience teams to transform their company’s product content into a next-generation user experience.

Walking the Tightrope: Tips for Crossing the AX-CX Chasm

This session examines the potential content development pitfalls of leaning too far towards a great Authoring Experience (AX) or Customer Experience (CX) and provides tips for striking a balance between the two to optimize the experience for both.

In this session you will learn how to optimize the content experience for Authors and Customers.