Maura has over 25 years’ experience helping organizations drive value through improved content strategy, transformational activities, and content management systems and practices. She has solved complex content challenges for a broad spectrum of both private and public sector clients, including major clients in the pharma & health, manufacturing and commercial publishing sectors. Maura understands that changing an organization’s working practices can be a messy business, so she balances finding the right technical solution with a focus on practical implementation, including a solid approach to change management and content governance.

Getting Business Buy-In For Your Unpopular Content Initiatives

One of our perennial challenges as content professionals is getting senior management to understand the value of our content initiatives. We need their support, budget and resource for strategies that they may find difficult to understand or feel are only “nice to have”. This session will explore how to build a business case, navigate tricky stakeholder relationships, and secure and maintain approval for your projects. I’ll use real case studies to illustrate a variety of approaches, identifying both formal and informal channels to get the buy-in and resource you need.

In this session, attendees will learn:

• How to align your initiative to business goals and content strategy
• Building and iterating a business case
• Making value tangible to senior management
• Influencing via formal and informal channels
• Building up evidence and creating shared understanding.