Lou Cimaglia was elected high school class president in 2005, and his career has really taken off from there.

As Principal Content Strategist at Fidelity Investments, Lou is immersed in the daily work of creating better experiences for customers and believes that rigorous work doesn’t have to be boring.

Lou has spoken at INBOUND, Seattle Interactive, and multiple UXPA events. He shares the successes and failures from his years in UX and content strategy with a signature style and wit. His work – like his presentation style – hinges on one thing: it’s important, but doesn’t have to be serious.

The Content Strategist’s Survival Guide: Bing, Bard, and ChatGPT

You’ve seen the news. You’ve probably done a Bing search out of morbid curiosity. Open language models, such as ChatGPT, have completely reshaped the way we think about digital content. These developments lead have lead to unprecedented questions about the ethics, standards, and general quality of the content ecosystem we all contribute to. The question needs to be asked; is the pen still mightier?

What does this new technology mean for the future of the profession? And more importantly, how does this shape the way brands interact with their audience? In this talk, Lou will try to shed light on the pros and cons AI-generated content, and why solid UX content professionals must advocate for the full breadth of their skillset when being compared to ChatGPT. Filled with interviews, surveys, and case studies, this is one content professionals won’t want to miss.

In this session attendees will learn:

This presentation does not aim to understand the bleeding edge of AI’s writing capabilities. Rather, it’s a guide for UX practitioners to understand the challenges that this new technology poses, why our working partners need to fundamentally change the way they think about content strategists, and how our humanity will actually be our competitive advantage. More than ever, quality has to outpace quantity.

Attendees will learn:

• How AI-generated content is shaping the UX field
• Why advocacy for the content strategist is more important than ever before
• Why every UX professional needs to concern themselves with the ethics of good content
• How to incorporate AI as a useful tool, not a bogeyman to be feared
• A set of takeaway rules for evaluating and proposing solid, customer-centric, ethical content strategy