The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Kim Sterling

Kim Sterling is an award-winning content and marketing strategist. In her role as Head of Content Strategy for Adobe Stock she has led the charge in developing and scaling a global content strategy spanning B2B and B2C channels across full-funnel sales motions. She believes successful content is content that makes the audience feel something tangible within them. In her time outside of work, she enjoys exploring the best of Denver through skiing and hiking as well as adventures in travel, both near and far.

Creating a Scalable Global Content Program

A scalable global content program is one of the most beneficial ways to develop and deploy content within an organization. Once activated, it ensures tight-knight collaboration amongst teams, consistency in creative branding, optimized savings and a high efficient workflow . While this may seem like an overwhelming feat, it doesn’t have to be. In this session we’ll walk through the step-by-step process for building the foundational elements required to develop, implement, and scale a global marketing content strategy for overarching success.

In this session, attendees will learn:

The step-by-step process for building the foundational elements required to develop, implement, and scale a global marketing content strategy.