As a natural-born leader, Kelsey has dedicated her career to coaching, guiding, and inspiring others to reach their full potential. With a proven track record of motivating teams through challenging times, She has honed her skills in managing individuals to keep teams aligned and working towards shared goals. Kelsey firmly believes in fostering a collaborative culture and leading by example.

Currently, Kelsey serves as the Director of Content Design at PointClickCare in Toronto, ON. In this role, She works closely with leaders across design, product management, and engineering to create forward-thinking content design strategies.
Before transitioning into Content Design, she held various managerial roles at PointClickCare. As the Manager of Product Knowledge, she led a team of Technical Writers responsible for creating release training, communications, and help files. She also oversaw a team as the Manager of Financial Education, collaborating with product, implementation, and support teams to create release training materials and maintain the internal certification program. Additionally, she played a crucial role as a Product Manager, setting the strategic direction and vision for various financial products.
As the Manager of Product Knowledge at PointClickCare, she led the transformation of our technical writing team into Content Designers. Recognizing the importance of user-centric design and the role of content in enhancing the user experience, she reshaped her team to improve product documentation and create a more intuitive content experience.

Outside of work, Kelsey is passionate about continuous learning and personal growth. I actively seek opportunities to expand my knowledge and skills, staying up-to-date with industry trends. In my free time, I enjoy attending my kids activities, being active, reading, traveling, and spending quality time with my family and friends.

With a strong commitment to leadership and a passion for creating exceptional user experiences, Kelsey is dedicated to driving positive change and helping others reach their full potential.

Evolution of Technical Writing: Transforming to a UX Content Design Team

Course Description: Evolution of Technical Writing: Transforming to a UX Content Design Team
In today’s digital landscape, the role of technical writers has evolved beyond traditional documentation. With the rise of user-centered design and the importance of seamless user experiences, organizations are increasingly transforming their technical writing teams into UX content design teams. This session aims to provide participants with a comprehensive understanding of this transformation process and equip them with the necessary knowledge and skills to successfully make the transition.
Throughout the session, participants will explore the fundamental differences between traditional technical writing and UX content design. They will learn how UX content design focuses on creating user-centric content that enhances the overall user experience. By understanding these differences, participants will gain insights into why transforming a technical writing team to a UX content design team can significantly benefit user experience.
The session will delve into the key skills and roles required for a successful UX content design team. Participants will learn about the various responsibilities within a UX content design team, such as content strategy, information architecture, and content creation. By understanding these roles, participants will be better equipped to build a cohesive and effective UX content design team.
One of the core aspects of the course is exploring strategies for transitioning and upskilling technical writers to become UX content designers. Participants will learn about the necessary skills and knowledge gaps that need to be addressed during this transition. They will also gain insights into best practices for upskilling technical writers, including training programs, and collaborative projects.
Furthermore, participants will gain valuable insights into the challenges associated with transforming a technical writing team. They will explore change management strategies, including how to effectively communicate the benefits of the transformation to stakeholders and gain their buy-in. Participants will also examine best practices for overcoming resistance to change and ensuring a smooth transition.
By the end of this session, participants will have an understanding of the evolution of technical writing to UX content design. They will be able to identify the key differences between the two approaches and appreciate the benefits of a user-centered content design strategy. Additionally, participants will possess the knowledge and skills to transform a technical writing team into a successful UX content design team, including strategies for upskilling and managing the change process.

In this session, attendees will learn:

• Understand the differences between traditional technical writing and UX content design.
• Learn why transforming a technical writing team to a UX content design team is beneficial for user experience.
• Explore the key skills and roles required for a successful UX content design team.
• Discover strategies for transitioning and upskilling technical writers to become UX content designers.
• Gain insights into the challenges and best practices for transforming a technical writing team, including change management and stakeholder buy-in.