The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Katie Ott

Building Research into your Documentation Culture

User research can help you make smarter content strategy decisions, score big wins, and transform how your department approaches innovation.

Join us to learn how the ServiceNow documentation team has been able to build user research into the DNA of its innovation processes—and share your own experiences using research to up your content game.