The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jonathan Ames

Jonathan Ames is passionate about fueling business growth! Every business has a story that if told the right way, to the right audience, will lead to growth. Jonathan inspires marketing teams to create these powerful stories. He fosters a culture of A/B testing, measurement and transparent results.

Boost results by bringing SEO & A/B testing inside your CMS

Co-presented with: Stephen Fahlsing

You have far more content creators than SEOs. What if you could empower everyone on your content team to input SEO information right in the CMS? What if they were prompted by CMS to input the right SEO fields in every piece of content they made? What if every content creator could also easily do an A/B test on every piece of content they made? Bonfire LA will show how they implemented these enhancements within ButterCMS for the 3rd largest tax processor in the US and Canada and some of the initial results!

In this session, attendees will learn:

  • The top SEO fields you should give your content team access to
  • How to enable A/B testing for everyone on your content team
  • How these features could be automated as components in ButterCMS
  • What it takes to implement these features for your content teams