The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jon Lakefish

Jon Lakefish is a seasoned marketing and branding expert with over two decades of industry experience. Renowned for his deep insights into consumer behavior and a fervent passion for innovation, Jon has spearheaded marketing initiatives across various sectors, significantly enhancing brand presence and engagement.

A leading figure in the integration of AI in marketing, Jon is frequently invited to speak at industry events, offering engaging, insightful perspectives on AI’s role in transforming marketing landscapes. His consulting services are sought after for empowering businesses to leverage AI, boosting their efficiency and creativity in brand growth strategies.

Recognized for his ability to identify and adapt to marketing trends, Jon stands out as a dynamic leader, dedicated to achieving tangible success for his clients in the evolving world of marketing and branding and currently leads the Lakefish Group, pioneers in integrating AI and Data into Award Winning Branding Initiatives.

Adapt or Die w/ A.I. – Artificial Intelligence & Building Your Brand

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.
In this workshop:
We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.

In this workshop, attendees will learn:

  • About LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform.
  • Other AI platforms that are creating graphic design elements at the push of a button…pre-set examples and real-time interactions.
  • The pros & cons of AI in marketing + branding and share their perspectives with one another.
  • The cost savings and the time savings associated with using AI, should they choose to.