Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com) where he specializes in providing objective and research-based guidance on the development, management, and strategic use of content technologies. In this field, he is a veteran implementer with over 30 years of experience, and he is well-known for mixing leading-edge ideas (and all too frequently concocting them) with highly pragmatic implementation tactics. He has Masters degrees from both the University of Oxford (Literature) and McGill University (Management), blogs about Content and Management (http://www.gollner.ca), is working on a book about “Engineering Content”, and is pursuing doctoral research into the role of AI-enabled text analytics in the management of organizations.
Use the Force of Your Words: The Jedi Path to Better Content
Co-presented with: Carol Hatrup
We were all drawn to our calling by a love of words and a passion for connecting the people using them. We can get back to that love of words by re-engaging our hand at poetry, an inherent skill. Poetry may sound impractical, but it’s quite the opposite. By sharpening our attention to details and to the human side of our audiences, we can bring our organizations back in line with their missions and markets. AI can neither replace nor do without good content, and professional communicators who can call on their inner poets are the only source of good content. We can provide the touchstones that AI is utterly lost without. We’re going to explore why you should bring your inner poet out of hiding, because in the age of the smart machine it’s your secret weapon, and the one thing AI will never eclipse. In a very practical way, the return to the basics of communication that poetry encourages is how we’ll see truth rebuilt and made to be a stronger player in the digital landscape.
In this session, attendees will learn:
That AI is not something to be feared, but harnessed, and this can be done by improving our attention to and use of detail as we observe and connect with our humanity through the expression of an ancient and inherent force, the art of poetry.
