Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com) where he specializes in providing objective and research-based guidance on the development, management, and strategic use of content technologies. In this field, he is a veteran implementer with over 30 years of experience, and he is well-known for mixing leading-edge ideas (and all too frequently concocting them) with highly pragmatic implementation tactics. He has Masters degrees from both the University of Oxford (Literature) and McGill University (Management), blogs about Content and Management (http://www.gollner.ca), is working on a book about “Engineering Content”, and is pursuing doctoral research into the role of AI-enabled text analytics in the management of organizations.
The Unlikely (But Necessary) Marriage of Content and Engineering
The question on everyone’s mind is how does the emergence of AI change things for communication professionals – both today and tomorrow. This talk will offer a set of very practical recommendations on how we, as a community, need to respond the revolution unfolding around us. And the key word here is practical. We will look at very concrete actions that can be, and should be, taken by organizations hoping to make the most of their content, the teams of communication professionals, and the myriad of AI services that are available and that are evolving on a daily basis. Balancing the recommendations will be real-world case studies that showcase the recommendations in action – with this including examples of how AI has been successfully integrated into content processes to realize benefits that previously would have been just out of reach.
Like past presentations, this talk will invoke some assistance from popular culture. In this case, content will be played by none other than Deadpool and engineering will be played by the Wolverine. As a bit of a spoiler, the less than ideal use of AI is played, somewhat ominously, by Cassandra Nova. Happily, there is also an embodiment of a constructive use of AI played by Professor X. The visual and comic possibilities that become available should not distract us from the seriousness of the topic or from the practical utility that this talk will be pursuing.
In this session attendees will learn:
- about the relationship between content and AI
- about the relationship between content and engineering
- practical ways to manage how your organization acquires and uses content technologies
- practical ways to integrate AI into your content flows
- practical ways to leverage AI as a way to reposition your work as communication professions as strategic and valuable
