The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Jim Edmunds

Jim Edmunds is the founder and CEO of Ingeniux Corporation, a leading provider of digital content management software. Ingeniux software is used by organizations around the world to create and manage websites, communities and enterprise knowledge. The company was founded in 1999 to create innovative tools for managing and delivering content for the emerging digital marketplace.

Jim possesses a unique background in technology, publishing and entertainment. He has worked as an independent filmmaker, digital media producer, video game producer and senior technology manager. Prior to starting Ingeniux he held leadership positions at Electronic Arts and Microsoft MSNBC.

When not talking about content management, you may find Jim crafting a new wine varietal. Ask him about his new CMS (Cab, Merlot, Syrah) Meritage.

Programmatic Loves Structure: Why You Need a DITA-first Headless Strategy

Co-presented with: Nathan Eggen

In today’s rapidly evolving digital landscape, the demand for agile content management and delivery has never been higher. Enter DITA-first headless strategies—a transformative approach poised to revolutionize how organizations create, manage, and distribute content.

DITA (Darwin Information Typing Architecture) provides a structured, modular framework for content authoring, allowing for unparalleled flexibility and reusability. When coupled with a headless CMS (Content Management System), which separates content creation from its presentation layer, organizations gain unprecedented control and efficiency in delivering content across multiple channels and devices.

This presentation explores the synergies between DITA and headless CMS, demonstrating why this combination is indispensable for enterprises aiming to streamline content workflows, enhance content consistency, and improve time-to-market.

Join us to discover why embracing this paradigm shift is not just advantageous but essential for achieving content agility and competitive advantage.

In this session, attendees will learn:

  • Efficiency Gains: How DITA’s structured authoring minimizes redundancy and maximizes content reuse, leading to more efficient content creation and management.
  • Omni-channel Delivery: Leveraging headless CMS to deliver DITA-structured content seamlessly across websites, mobile apps, IoT devices, and more, ensuring a consistent user experience.
  • Future-proofing Content: The scalability and flexibility of a DITA-first headless strategy empower organizations to adapt swiftly to technological advancements and market demands.
  • Real-world Success Stories: Case studies illustrating how leading organizations have successfully implemented and benefited from a DITA-first headless approach.