The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Jennifer Kemper

Jennifer Kemper is the Director of Content Strategy for AmerisourceBergen, where she is responsible for telling the stories that matter to pharma manufacturers and healthcare providers. Prior to joining AmerisourceBergen, she worked in content strategy roles at marketing agencies (OnMessage, TMP Worldwide) and a leading national healthcare company. Jennifer specializes in combining editorial expertise with marketing strategy to build content marketing programs and campaigns that make an impact on a brand’s relationships with its customers. She holds an English Literature degree from the University of Texas at Arlington with a minor in writing.

Five Secrets for Creating Content at Scale

A two-person team at a Fortune 10 company produced 100+ content marketing pieces in 2020, with 427% growth in leads captured over 2019 and total growth in conversions up more than 600%. Your small team can add rocket fuel to your content development operation, too.

In this session you will learn:

  • The essential roles and skills you’ll need on your team
  • Tools that can help you scale content creation
  • Questions to ask yourself as you create a content marketing process
  • The metrics that will help you stay on track