The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jen Schaefer

Jen Schaefer leads the first Content Design team at Netflix, managing a diverse group of writers working in verticals from Messaging to Mobile to Interactive.

Prior to Netflix, she spent seven years at Google, where she managed the Travel and Shopping content strategy teams and co-ran the annual UX Writing Summit. Since her first job in tech as the writer for an Internet incubator in 2000, Jen has shaped products large and small with a strategic, people-centered approach to language.

Jen specializes in delivering content strategy at scale, including growing global writing teams, building design systems, optimizing localization processes and establishing content partnerships.

Creating Content that Builds Trust and Moves Metric

Co-presented with Renee Crawshaw.

How good your content is may seem like a subjective question, but it doesn’t have to be. We’ll look at research- and data-backed ways to evaluate content and choose the most high-performing version. The session will cover a variety of qualitative and qualitative methods and the pros (and some cons) of each. We’ll also try putting a few into practice.