Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.

Jeff also co-founded beer brewery in Brunswick, Georgia that has won World Beer Cup, Great American Beer Festival, and US Open Medals.

Content Strategy AI: Unifying Enterprise Teams, Redefining Authority

This session demystifies AI Search and how a focus on AI-driven content strategy can break down silos and transform an enterprise. We’ll focus on real-world content strategy and operations use cases and how a focus on authenticity can bring all teams together. Importantly, we’ll address the human side of integrating AI into your content workflow. You’ll learn strategies for weaving AI tools into established content processes while keeping the expert-in-the-loop. By the end of this session, you’ll see how AI can be a strategic ally in delivering cohesive content experiences and in making your content more discoverable and effective across the enterprise.

In this session, attendees will learn:

• How Definitions of Content Quality are Changing at Enterprises and at Search Engines
  
• Unifying Content Strategy Across Silos
  
• Boosting Efficiency and Reducing Costs
  
• Integrating AI into Content Workflow
  
• Ensuring Consistency and Governance