Janice Summers, Single-Sourcing Solutions, specializes in helping people who’ve only ever used unstructured desktop publishing applications learn structured authoring. She’s been successfully transitioning Word users to XML authoring for the last 15 years and hasn’t lost anyone yet!

Radical Localization: Audience, Contexts, and Cognition

Co-presented with Liz Fraley.

A conversation about Audience context and cognition. How does one define it, measure it, and accommodate for it in technical communications. If the world is your audience, or you have no direct exposure to your audience, how would that impact your even attempting to approach the topic.