Gina Cairney is a content designer, strategist, and writer with over a decade of experience making people click on things. Gina is a lead content designer at Cvent, leading initiatives that help build the UX content design team.
When They aren’t writing, you can find them reading, painting, or walking around NYC with a little camera.
Co-presented with: Thatcher Snyder
A perennial concern for content designers is finding buy-in: we need to advocate for what we do. What makes advocating difficult, often, is the lack of knowledge displayed by other roles — whether UX Design, Development, Product Management, Business Analysis, Marketing, or others — about the problems content designers face day-to-day, which impede our ability to improve product content.
In this workshop, we’ll engage in an ‘escalation exercise’, which individual contributors can use to make product content issues apparent to developers and product managers, by presenting them with interactions that are difficult to describe or guide a user through. The intent of this exercise is to help build understanding across functions as to the challenges content designers face when working on product text.
